Posts Tagged ‘Reena Kapoor’

Kauffman Labs Hopes to Encourage More Female Entrepreneurs

Tuesday, December 7th, 2010

Kauffman Labs for Enterprise Creation recently launched its first Women in Science and Engineering Business Idea Competition. “We know that more women than ever are leading U.S. businesses and hold a nearly three-to-one majority in undergraduate and graduate education, but too few pursue the path of high-growth entrepreneurship,” said Lesa Mitchell, vice president, Kauffman Foundation. “The Women in Science and Engineering Business Idea Competition is designed to illuminate world-changing concepts that have significant commercialization potential, and to escalate their visibility so that more female scientists and engineers are encouraged to pursue their entrepreneurial ideas.”

Learn more about the competition at the Kauffman Foundation’s website.

Also, be sure to read our fascinating Kaizen interviews with two highly-educated female entrepreneurs, Reena Kapoor and Judy Estrin. Both women share their thoughts on the effect of culture on innovation and entrepreneurship.

Interview with Reena Kapoor

Monday, February 23rd, 2009

kapoor-webReena Kapoor is the principal of Conifer Consulting, a marketing consulting firm based in Silicon Valley. A native of India, Ms. Kapoor came to the United States in 1988 to attend graduate school, received her Master’s degree from Northwestern University, and went on to work at Procter & Gamble and Kraft Foods before starting several businesses of her own. We met with Ms. Kapoor in Los Altos, California to explore her thoughts on culture and entrepreneurship and marketing strategy for entrepreneurs.

Kaizen: It is a long way from India to Silicon Valley. Where in India did you grow up?

Kapoor: Yes, it definitely is a long way. I actually grew up all over India. My father was a doctor in the army, so I had the typical nomadic army life growing up. So when I think about India—I’m from India, but sometimes it’s hard for me to pinpoint an exact region, because some of my formative years are not from my hometown, which is New Delhi, because I didn’t spend a lot of time there.

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January 2009 issue of Kaizen

Monday, January 26th, 2009

kaizen-5-cover-thumbThe latest issue of Kaizen features our interview with Reena Kapoor, founder of Conifer Consulting, a successful marketing company in Silicon Valley. Ms. Kapoor discusses her education in India, her on-the-job marketing training at Procter & Gamble, and gives marketing and general entrepreneurial advice to anyone considering starting a company. This issue also includes the letter from the Executive Director and more CEE-related news.

A PDF version of Kaizen is available here. We will soon post online the full version of the interview with Ms. Kapoor.

If you would like to receive a complimentary issue of the print version of Kaizen, please email your name and postal address to CEE [at] Rockford.edu.