Robert I. Sutton, Professor of Management Science and Engineering at Stanford’s Engineering School, illustrates two “weird ideas that work”. This presentation is based on his book Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation, of which a preview is available here.

Growthology’s Tim Kane wonders what Schumpeter would think about the changing face of innovation promotion: “If Schumpeter had lived to see the development of the IT revolution, the Internet, and google, what would he have thought? He probably would be incredibly encouraged to see the acceleration of innovation and the constant re-spawning of innovative small firms. This is the start-up culture, and my sense is that it is the one big idea Schumpeter missed.”