Inc.com’s Donna Fern discovers that GenY startups have their “own way of looking at existing products and services and judging them not quite up to snuff for their own needs. Their response: I can do better.” Her article features online services Mint, Unigo and Ignighter.

Meanwhile, Jeff Cornwall describes this new generation of entrepreneurs as “using entrepreneurship as not just an economic tool, and not just a social tool as we see with their fascination with Social Entrepreneurship, but as a cultural tool.”