Reena Kapoor is the principal of Conifer Consulting, a marketing consulting firm based in Silicon Valley. A native of India, Ms. Kapoor came to the United States in 1988 to attend graduate school, received her Master’s degree from Northwestern University, and went on to work at Procter & Gamble and Kraft Foods before starting several businesses of her own. We met with Ms. Kapoor in Los Altos, California to explore her thoughts on culture and entrepreneurship and marketing strategy for entrepreneurs.
 
Kaizen: It is a long way from India to Silicon Valley. Where in India did you grow up?

Kapoor: Yes, it definitely is a long way. I actually grew up all over India. My father was a doctor in the army, so I had the typical nomadic army life growing up. So when I think about India—I’m from India, but sometimes it’s hard for me to pinpoint an exact region, because some of my formative years are not from my hometown, which is New Delhi, because I didn’t spend a lot of time there.

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The latest issue of Kaizen features our interview with Reena Kapoor, founder of Conifer Consulting, a successful marketing company in Silicon Valley. Ms. Kapoor discusses her education in India, her on-the-job marketing training at Procter & Gamble, and gives marketing and general entrepreneurial advice to anyone considering starting a company. This issue also includes the letter from the Executive Director and more CEE-related news.

A PDF version of Kaizen is available here. We will soon post online the full version of the interview with Ms. Kapoor.

If you would like to receive a complimentary issue of the print version of Kaizen, please email your name and postal address to CEE [at] Rockford.edu.