Posts Tagged ‘American Express’

The Simplify and Repeat Business Formula

Tuesday, May 8th, 2012

The Schumpeter column at The Economist reviews Repeatability by Zook and Allen. “[The authors] argue that most successful companies share three virtues. They have a highly distinctive core business. They make great efforts to keep their business model as simple as possible. And they apply it relentlessly to new opportunities.”

This strategy has worked for such companies as Nike, Lego, and Apple. But, the columnist argues, simplicity alone does not address the disruptive innovation that can crush an otherwise healthy company, such as Kodak, that falls behind the times.

Read the article here.