Archive for the ‘Marketing’ Category

Interview with John Chisholm

Monday, May 10th, 2010

John Chisholm is the founder, former CEO and chairman of Decisive Technology, a pioneer in online survey software (now part of Google), and of CustomerSat, a leading provider of enterprise feedback management systems (now part of MarketTools). A 30-year veteran executive of Silicon Valley, he holds bachelor’s and master’s degrees in electrical engineering and computer science from MIT and an MBA from Harvard Business School. He chairs the MIT Club of Northern California, serves as trustee of the Santa Fe Institute, as member of the MIT Corporation Development Committee, and as mentor with the MIT Venture Mentoring Service. Previously, he has served as Chairman of the Board of the Stanford Institute for the Quantitative Study of Society, one of Stanford’s twelve independent laboratories; as a member of the visiting committee of the MIT Department of Mathematics; and as vice president of the worldwide MIT Alumni Association. He is author or co-author of two patents in online polling. We met with Mr. Chisholm in the San Francisco bay area to explore his thoughts on the benefits and challenges of entrepreneurship.

Kaizen: You have founded two high-tech companies, Decisive Technology and CustomerSat. Were you technically oriented as a youth?

Chisholm: I think you would say so. I liked to take clocks apart and try to figure out how the gears and springs worked together. I grew up in Jupiter, Florida, a small town about 20 miles north of West Palm Beach. In junior high school, my best friend Al Pion and I each memorized pi to over 100 decimal places—we would recite it alternating the digits, like tossing a ball back and forth. Talk about geeky!

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CEE Interview with Jerry Kirkpatrick – “In Defense of Advertising”

Friday, November 13th, 2009

Dr. Stephen Hicks, CEE’s Executive Director, talks with Dr. Jerry Kirkpatrick, a Fall 2009 CEE guest speaker, about his book, In Defense of Advertising. Dr. Kirkpatrick addresses several typical criticisms of advertising and explains why advertising is important to a healthy, productive capitalist society.

Watch Parts I & II of the interview below.

Part I:

Part II:

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How to save money while growing your business

Tuesday, April 14th, 2009

At Small Business Trends, Anita Campbell has collected stories of business owners who found creative ways to save money while growing their businesses.

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January 2009 issue of Kaizen

Monday, January 26th, 2009

kaizen-5-cover-thumbThe latest issue of Kaizen features our interview with Reena Kapoor, founder of Conifer Consulting, a successful marketing company in Silicon Valley. Ms. Kapoor discusses her education in India, her on-the-job marketing training at Procter & Gamble, and gives marketing and general entrepreneurial advice to anyone considering starting a company. This issue also includes the letter from the Executive Director and more CEE-related news.

A PDF version of Kaizen is available here. We will soon post online the full version of the interview with Ms. Kapoor.

If you would like to receive a complimentary issue of the print version of Kaizen, please email your name and postal address to CEE [at] Rockford.edu.

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Best business blogs in 2008

Wednesday, December 24th, 2008

Business Pundit has compiled a list of 2008’s best business blogs. The winning blogs cover, among other fields, entrepreneurship, economics, franchising, IT and technology, marketing, advertising, and leadership.

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Ideas for low cost holiday marketing

Friday, November 28th, 2008

At Small Business Trends, marketing expert Ivana Taylor has twelve inexpensive ideas for marketing during the holiday season.

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