Dr. Stephen Hicks, CEE’s Executive Director, talks with Dr. Jerry Kirkpatrick, a Fall 2009 CEE guest speaker, about his book, In Defense of Advertising. Dr. Kirkpatrick addresses several typical criticisms of advertising and explains why advertising is important to a healthy, productive capitalist society.

Watch Parts I & II of the interview below.

Part I:

At Small Business Trends, Anita Campbell has collected stories of business owners who found creative ways to save money while growing their businesses.

The latest issue of Kaizen features our interview with Reena Kapoor, founder of Conifer Consulting, a successful marketing company in Silicon Valley. Ms. Kapoor discusses her education in India, her on-the-job marketing training at Procter & Gamble, and gives marketing and general entrepreneurial advice to anyone considering starting a company. This issue also includes the letter from the Executive Director and more CEE-related news.

A PDF version of Kaizen is available here. We will soon post online the full version of the interview with Ms. Kapoor.

If you would like to receive a complimentary issue of the print version of Kaizen, please email your name and postal address to CEE [at] Rockford.edu.

Business Pundit has compiled a list of 2008’s best business blogs. The winning blogs cover, among other fields, entrepreneurship, economics, franchising, IT and technology, marketing, advertising, and leadership.

At Small Business Trends, marketing expert Ivana Taylor has twelve inexpensive ideas for marketing during the holiday season.