Archive for the ‘Marketing’ Category

Kaizen Weekly Review

Friday, March 1st, 2013

Kaizen Weekly Review highlights activities of The Center for Ethics and Entrepreneurship and recent business ethics and entrepreneurship news.
Editor: Virginia Murr

The Last Mile May Be First Step for Inmate Entrepreneurs

At California’s San Quentin prison, inmates have the opportunity to participate in the Last Mile, an entrepreneurship course modeled on start-up incubators that take in batches of young companies and provide them with courses, informal advice, and seed investments. Start-up ideas from inmates include a cardiovascular health organization and an e-commerce site for artists in prison. Read the full article here.

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The Open Letter that Stopped a Lucrative Marketing Campaign

On September 19, 2012, Thor Halvorssen, Founder of the Human Rights Foundation, published this open letter to Urban Outfitters in The Huffington Post about its Che Guevara marketing campaign and line of fashion merchandise. The letter is useful as a case study for Business Ethics courses in discussions of marketing using popular political figures, especially those with a record like Guevara’s. Urban Outfitters subsequently decided to drop its Che campaign and fashion line.

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The Morality of Capitalism

Stephen Hicks gave a talk to the Bastiat Society in Panama on the debates over the morality of capitalism, contrasting the positions of Friedrich Hayek, Ayn Rand, Milton Friedman, and others. Here is the abstract from his lecture.

Note: The Bastiat Society is named for Frédéric Bastiat, the great nineteenth-century liberal public intellectual.

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.A Quirky Interview

In a recent interview with Dan Schneider for Cosmoetica, Hicks covered such themes as the nature of values, art, religion, corporations, and the meaning of life. Other interviewees in the series include Daniel Dennett, Larry Sanger, and Steven Pinker.

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Would More Regulations Curb NCAA Violations?

Shawn Klein is quoted in this article from Coach and Athletic Director magazine examining the use of more regulations to curb NCAA violations. In the article, Klein states: “I don’t know that stricter policies or punishment would be that much more effective, because part of the problem is that there are so many rules and a lot of them are opaque.” Read the full article.

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CEE Guest Speaker Series

Marta Podemska-Mikluch, a visiting professor of Economics at Beloit College and recent Ph.D. graduate from George Mason University, was CEE’s guest speaker for February. She gave a talk to students and professors on “Succession, Elections, and Self-Governance,” focusing on the Polish-Lithuanian Commonwealth’s “nobles’ democracy” of the 16th century.

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See you next week!

Previous Issues of Kaizen Weekly Review.

Kauffman Labs Hopes to Encourage More Female Entrepreneurs

Tuesday, December 7th, 2010

Kauffman Labs for Enterprise Creation recently launched its first Women in Science and Engineering Business Idea Competition. “We know that more women than ever are leading U.S. businesses and hold a nearly three-to-one majority in undergraduate and graduate education, but too few pursue the path of high-growth entrepreneurship,” said Lesa Mitchell, vice president, Kauffman Foundation. “The Women in Science and Engineering Business Idea Competition is designed to illuminate world-changing concepts that have significant commercialization potential, and to escalate their visibility so that more female scientists and engineers are encouraged to pursue their entrepreneurial ideas.”

Learn more about the competition at the Kauffman Foundation’s website.

Also, be sure to read our fascinating Kaizen interviews with two highly-educated female entrepreneurs, Reena Kapoor and Judy Estrin. Both women share their thoughts on the effect of culture on innovation and entrepreneurship.

Reena Kapoor on Thinking Like a General Manager

Monday, November 15th, 2010

Kaizen interviewee Reena Kapoor wrote a chapter for the recently-published book 42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts from Around the World. She also posted the chapter, entitled “Be All You Can Be – Think like a General Manager!”, on her website. The article urges product managers to think more like general managers, but the methodology applies to anyone who wants to run a business. Ms. Kapoor’s theme is that one needs to learn to ask the right questions about the overall context of a product, and the process of researching and answering those questions will result in a better strategy.

Interview with Mary Mazzio

Monday, November 8th, 2010

Mary Mazzio is an award-winning independent filmmaker, Olympic rower, and former law firm partner with Brown Rudnick. She received her undergraduate degree from Mount Holyoke College, a law degree from Georgetown University, and studied film production at Boston University. Her company, 50 Eggs, LLC, has produced five independent films shown across the United States on television, in classrooms, and in theatres. We met with Ms. Mazzio outside of Boston, Massachusetts, to explore her thoughts on entrepreneurship and the challenges and excitement of making documentaries.

Kaizen: You’ve been a lawyer, an Olympic rower, and now a documentary filmmaker. When you were young, did you have any idea your adult life would be so varied?

Mazzio: Not at all. Although as a kid I remember always having a sort of boundless enthusiasm for whatever it was that I was doing. So I always thought that good things would happen in the end but I had no idea.

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Interview with John Chisholm

Monday, May 10th, 2010

John Chisholm is the founder, former CEO and chairman of Decisive Technology, a pioneer in online survey software (now part of Google), and of CustomerSat, a leading provider of enterprise feedback management systems (now part of MarketTools). A 30-year veteran executive of Silicon Valley, he holds bachelor’s and master’s degrees in electrical engineering and computer science from MIT and an MBA from Harvard Business School. He chairs the MIT Club of Northern California, serves as trustee of the Santa Fe Institute, as member of the MIT Corporation Development Committee, and as mentor with the MIT Venture Mentoring Service. Previously, he has served as Chairman of the Board of the Stanford Institute for the Quantitative Study of Society, one of Stanford’s twelve independent laboratories; as a member of the visiting committee of the MIT Department of Mathematics; and as vice president of the worldwide MIT Alumni Association. He is author or co-author of two patents in online polling. We met with Mr. Chisholm in the San Francisco bay area to explore his thoughts on the benefits and challenges of entrepreneurship.

Kaizen: You have founded two high-tech companies, Decisive Technology and CustomerSat. Were you technically oriented as a youth?

Chisholm: I think you would say so. I liked to take clocks apart and try to figure out how the gears and springs worked together. I grew up in Jupiter, Florida, a small town about 20 miles north of West Palm Beach. In junior high school, my best friend Al Pion and I each memorized pi to over 100 decimal places—we would recite it alternating the digits, like tossing a ball back and forth. Talk about geeky!

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CEE Interview with Jerry Kirkpatrick – “In Defense of Advertising”

Friday, November 13th, 2009

Dr. Stephen Hicks, CEE’s Executive Director, talks with Dr. Jerry Kirkpatrick, a Fall 2009 CEE guest speaker, about his book, In Defense of Advertising. Dr. Kirkpatrick addresses several typical criticisms of advertising and explains why advertising is important to a healthy, productive capitalist society.

Watch Parts I & II of the interview below.

Part I:


Part II:


How to save money while growing your business

Tuesday, April 14th, 2009

At Small Business Trends, Anita Campbell has collected stories of business owners who found creative ways to save money while growing their businesses.

January 2009 issue of Kaizen

Monday, January 26th, 2009

kaizen-5-cover-thumbThe latest issue of Kaizen features our interview with Reena Kapoor, founder of Conifer Consulting, a successful marketing company in Silicon Valley. Ms. Kapoor discusses her education in India, her on-the-job marketing training at Procter & Gamble, and gives marketing and general entrepreneurial advice to anyone considering starting a company. This issue also includes the letter from the Executive Director and more CEE-related news.

A PDF version of Kaizen is available here. We will soon post online the full version of the interview with Ms. Kapoor.

If you would like to receive a complimentary issue of the print version of Kaizen, please email your name and postal address to CEE [at] Rockford.edu.

Best business blogs in 2008

Wednesday, December 24th, 2008

Business Pundit has compiled a list of 2008’s best business blogs. The winning blogs cover, among other fields, entrepreneurship, economics, franchising, IT and technology, marketing, advertising, and leadership.

Ideas for low cost holiday marketing

Friday, November 28th, 2008

At Small Business Trends, marketing expert Ivana Taylor has twelve inexpensive ideas for marketing during the holiday season.