FindTheBest CEO Kevin O’Connor’s Reddit IAmA
Last week, Kaizen interviewee Kevin O’Connor, former co-founder and CEO of DoubleClick and current CEO of FindTheBest, engaged in an extended question and answer session (“IAmA”) on the social news site Reddit. Here is Mr. O’Connor on internet ads:
“Yes, I’m fully aware people don’t like ads but they prefer free content even more. How do we know people like targeted ads? Because they vastly outperform untargeted ads.
Better performing ads->more revenue to publishers->better content->better user experience.
Without targeted ads, most publishers would die and the internet would be a really crappy or expensive place to be.”