Jeff Sandefer: Universities Should Give the Customers What They Want

Kaizen interviewee Jeff Sandefer writes a controversial piece for The New York Times on why universities should view students as customers. Mr. Sandefer concludes: “Big changes are coming to higher education, sooner than most people think, and it will include intense competition on both quality and price. Those with business and educational models that don’t listen to their customers are unlikely to survive the tempest — and frankly, they shouldn’t.”

Read the article here.

Read our interview with Jeff Sandefer here [PDF].

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