Archive for May, 2012
Many universities, Brian Love explains, have patent assignment policies for their students hidden within their broader student policy agreement. Entrepreneurial students should be aware of the potential of such policies to hinder their future business successes. In some cases innovative students are sued and imprisoned for attempting to claim ownership of their inventions.
AMC’s fascinating new reality show, The Pitch, premiered last month. Each episode focuses on two advertising firms that are competing for the opportunity to create a new campaign for a major corporation. The audience is treated to an inside perspective as each ad firm creates and produces its new campaign. The winner is decided on the strength of their pitch to the potential client. The show airs each Sunday at 10 pm central. Watch the trailer below.
The Schumpeter column at The Economist reviews Repeatability by Zook and Allen. “[The authors] argue that most successful companies share three virtues. They have a highly distinctive core business. They make great efforts to keep their business model as simple as possible. And they apply it relentlessly to new opportunities.”
This strategy has worked for such companies as Nike, Lego, and Apple. But, the columnist argues, simplicity alone does not address the disruptive innovation that can crush an otherwise healthy company, such as Kodak, that falls behind the times.