Comments on: Interview with Kevin O’Connor http://www.ethicsandentrepreneurship.org/20090429/interview-with-kevin-oconnor/ Updates from CEE at Rockford College Thu, 15 Dec 2011 22:34:28 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Kevin O'Connor http://www.ethicsandentrepreneurship.org/20090429/interview-with-kevin-oconnor/comment-page-1/#comment-1797 Kevin O'Connor Sun, 04 Apr 2010 02:05:11 +0000 http://www.ethicsandentrepreneurship.org/?p=1311#comment-1797 Just a quick update to what I'm doing now. I'm CEO and co-founder of <a href="http://www.findthebest" rel="nofollow">FindTheBest</a>. I hope all is well! Kevin Just a quick update to what I’m doing now. I’m CEO and co-founder of FindTheBest. I hope all is well!

Kevin

]]> By: Cynthia Gillis http://www.ethicsandentrepreneurship.org/20090429/interview-with-kevin-oconnor/comment-page-1/#comment-274 Cynthia Gillis Thu, 30 Apr 2009 00:30:29 +0000 http://www.ethicsandentrepreneurship.org/?p=1311#comment-274 Bill Bernbach, probably the greatest ad man who ever lived, once said that an effective ad "makes the strange familiar, and the familiar strange." This wisdom is expressed in Mr. O'Connor's comment "we couched everything in traditional advertising terms, whereas our competitors tended to make up stuff, which really alienated their potential customers." Since what he was selling was new (strange) he couched it in traditional language (familiar). His competitors on the other hand took something strange and made it strange, giving customers nothing familiar to hang on to. Please pass this comment on to Mr. O'Connor. He should be pleased to know that he is in very good company. Sincerely, Cynthia Gillis Bill Bernbach, probably the greatest ad man who ever lived, once said that an effective ad “makes the strange familiar, and the familiar strange.”

This wisdom is expressed in Mr. O’Connor’s comment “we couched everything in traditional advertising terms, whereas our competitors tended to make up stuff, which really alienated their potential customers.” Since what he was selling was new (strange) he couched it in traditional language (familiar). His competitors on the other hand took something strange and made it strange, giving customers nothing familiar to hang on to.

Please pass this comment on to Mr. O’Connor. He should be pleased to know that he is in very good company.

Sincerely,
Cynthia Gillis

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