Marketing through social networking?

The increasing popularity of social media such as MySpace, Facebook and Twitter sparks an interesting discussion at Small Business Trends over whether businesses should take advantage of them for marketing purposes or whether their use would do more harm than good. And over at Fast Company, Stanford professor B.J. Fogg explains why Facebook is “the most powerful tool in human history.”

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One Response to “Marketing through social networking?”

  1. BJ Fogg Says:

    Thanks for covering the Fast Company article. Just to clarify, the Fast Company journalist was the one who used the phrasing that social networks are the most powerful persuasive tool in human history. I actually believe that the mobile phone is probably the most powerful thing ever invented.

    BJ Fogg
    Stanford Persuasive Technology Lab

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